How to Avoid Stockouts on Your Shopify Store

Updated June 2026 · 5 min read

A stockout doesn't show up as an error — it shows up as sales that quietly never happen, while your ads keep sending traffic to a product nobody can buy. Here's how to stop it.

1. Know your sales velocity

For each product, calculate units sold per day (last 30 days ÷ 30). This tells you how fast you're burning through stock.

2. Track days of stock left

Current stock ÷ velocity. A product with 8 days left needs attention if your supplier takes 14 days to deliver.

3. Set a reorder point

Reorder when stock hits velocity × lead time, plus a safety buffer (20–30%) for demand spikes. That's the level where, if you order now, new stock arrives just before you run out.

4. Protect your bestsellers first

A stockout on your top revenue product hurts far more than on a slow mover. Rank by revenue at risk and protect the top of that list.

5. Automate it

Doing this by hand across dozens of products is where it falls apart. Restockly calculates all of the above from your Shopify data and ranks every product by the revenue you'd lose to a stockout.

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Restockly tells you exactly what to reorder and when. Flat $19/mo, free to start.

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